Family Names History

family names history

A Brief Back Ground About Rapala Fishing Lures

There are numerous manufacturers of fishing equipment, and they produce everything you can think of in the branch from lures, hooks, and rods to beginner fly fishing rods. Heddon and Rapala are two names with tradition in this business. But before talking about Rapala fishing lures, maybe we should first see a little of its history. The lure production was initiated some 60 years ago. The products are clearly crafted from experience and the until now, Rapala has developed progressively winning its name of international brand with a large distribution network and a great position in relation to its competition.

Rapala fishing lures came from Finland, originally. Lauri Rapala, the one who founded the business, was born in Finland in 1905 in a poor family, later in life making a buck by working on farms and fishing. As the saying goes ‘Necessity is the mother of invention’, so did Rapala decide to improve his fishing productivity, by developing a better lure. In 1936 Lauri Rapala finally created a carved rough-looking lure which would produce an off-center and entice wobbling action. This initial model is still the basis for a lot of the Rapala fishing lures.

Rapala company won most of its fame after the Second World War. After the war Rapala revived his small lure making enterprise. Lauri Rapala made the fishing lures himself at first, but in time, the craft was also learned by some other family members. Lauri always wanted to test each and every lure to make sure it worked properly. Even at present all Rapala fishing lures are first tested and only afterwards packed.

The international episode in the Rapala fishing lures story started after the Olympic Games of Helsinkin, 1952, when foreign visitors took some of the products abroad with them. From this moment, exports started, first toSweden and Norway and then to the USA. In 1957 the business got formalized and the Rapala and Sons / Rapala-Uistin company was established. In 1962, Life Magazine published a long article about Rapala products. It was perhaps because the same magazine issue wrote about Marlyn Monroe’s death that Rapala fishing lures increased their popularity in America, even if the quality of the products contributed most to the market impression.

After the success in the States, Rapala went international, copies having been made after their products. Legal actions have been taken against unauthorized copying, yet, forged versions still exist; yet, the quality provided by Rapala still remains a good criterion of appreciation that is surely unsurpassed.

Lorraine Kelly: How To Build Your Family Tree


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